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Event Marketing – 7 Secrets to Profitability Using Lunch & Learns and Sales Events $9.99 (eBook PDF Format)
Over the last decade David Stelzl has been conducting highly effective executive-level educational events. In this newly published book, he unveils the secrets to attracting higher level audiences, and uncovering the urgent needs that lead to profitable projects and annuity services. In this 100 page book you’ll find step by step procedures from setting up your event, getting access to partner funding, marketing to your target audience, developing the right topics, hiring the right speaker, and creating an effective follow up program. Every channel manager, reseller business owner, and marketing professional should read this book – it will change the way you approach traditional lunch and learns and other live marketing events!
This book includes:
1. Re-engineering the Lunch & Learn – recreating it for executive audiences.
2. How to attract decision makers. Everyone invites economic buyers, but they rarely show up. In this book David shows you exactly why that is, and how to change things so that they will attend.
3. How to get JMF (Joint Marketing Funds) approved for your event. Channel managers are constantly telling their partners, “We don’t have any money.” In this book you will find out who has money, who receives that money, and how you can become one of the receiving companies.
4. How to cut down on those annoying no-shows. Attrition is one of the biggest enemies of the lunch & learn. This book details the secrets to reducing attrition forever!
5. How to move from events to projects – the conversion process is one of the best kept secrets in the industry. Some companies claim events don’t work, while others are multiplying their business every year. Find out how to make event marketing your most powerful sales tool.
6. Find out how David guarantees his clients three meetings with an executive, and how to move every opportunity into an annuity sale.
Event Marketing – 7 Secrets Workshop $149.00 (MP3 Audio Format)
Over the last decade David Stelzl has been conducting highly effective executive-level educational events. This complementary workshop takes the concepts from David’s latest book, while drawing from the lessons learned at some of his most recent events, to give you the exact recipes needed to multiply your business. In this set, you’ll receive 6 hours of solid teaching on each of the 7 secrets to effective marketing events along with examples and stories showing you where things went wrong, where they went right, and how to avoid the mistakes that turn your marketing dollars into wasted events.
Order now and you’ll also get David’s recently published, 100 page ebook (in PDF format). See the description above for more details on the topics you’ll cover in this groundbreaking audio workshop!
Creating an Effective Value Proposition $25.00
David’s most popular keynote address is now available as an MP3 downloadable audio file. Learn what it means to focus on assets, find the asset owner, and then create messaging that will grab the attention of the people who establish the budgets. Understand how to get past those who just manage budgets by creating justification that will lead to more sales. This live session was delivered to over 15o sales professionals who make a living just like you do, selling high-tech projects that enable businesses.
From Vendor to Adviser $16.95 New!
From Vendor to Adviser Making the Move from Selling Products to Meeting Business Needs David Stelzl and his unique perspective on integrating marketing, consulting, and presentation strategies into the sales process are consistently favorites at technology sales and channel partner meetings. This book offers over 20 years of practical technology sales experience and strategies that will change the way you sell forever.
5 Essential Topics – From Vendor to Adviser (Was $199, Now Only $149) !
A new audio series, all from the new book, From Vendor to Adviser, Making the Move from Selling Products to Meeting Business Needs. This is not an audio book, but rather a series of five one hour Webex programs (recorded live) addressing some of the major concepts the book, “From Vendor to Adviser”. In these recorded sessions you will find step by step guidance on how to move from selling point products to actually helping customers solve real business problems. These sessions will transform the way you sell, providing strategies for gaining access to decision makers, working through strategic discovery meetings, and building compelling justification. You’ll find important topics including:
- Applying the Four Things Buyers Buy
- Secrets of High Priced Consultants
- Effective Demand Generation
- Setting Fees with Product in Mind
- Creating Winning Proposals
Don’t wait – make this program a central part of your professional development strategy!
Selling Security to Executives (MP3) – Live applications of The House & the Cloud $25.00
Whether you have take the class or not, this live program is an essential tool for learning how to present security messaging to economic buyers. In 2006 Cisco Systems required every sales person in North America to understand David Stelzl’s House, Cloud, and Coverage Model for selling Security!
Listen in as David explains exactly how to move executive level clients from passive listeners to fully engaged participants. Note: this 45 minute session was recorded live during an actual Making Money with Security workshop delivered to over 50 high-tech sales people.
Note: This is not an audio version of David’s book, “The House and the Cloud”
The House & the Cloud $16.95
Perhaps the only book written specifically to sales groups that sell security solutions – this book provides groundbreaking insights that will change the way you sell. Find out how to reach economic buyers and present a clear, compelling value proposition using risk awareness and security.
Data@Risk, Building an Asset Mindset Towards Securing Your Data $24.95
Are you having trouble creating justification for new security projects?
This book will open doors for new conversations, higher up in the organization, where risk and liability matter. By handing this book to every client and prospect, you will automatically put yourself in the position of trusted adviser. Then use the ideas presented in my first book, The House & the Cloud, to create the justification needed to move forward.
Personal Development Audio Recordings – Just $9.99
Continue the learning process! Over time I am putting together inspirational topics to help you grow your business – My goal is to provide relevant topics, at an affordable price, to take you to the next level in your business. Each hour topic comes in a downloadable MP3 format so that you can take it with you on your smart phone or any MP3 player. Turn off talk radio, and begin spending your windshield time doing something profitable.
1. Accelerating Your Managed Services Sales