The Goal
With new concepts of social media marketing and education based demand generation, traditional marketing is out. Just about everything taught in marketing school is useless in today's business enviroment. After having consulted with numerous corporate marketing teams and conducted dozens of successful demand generation events and the application of social media marketing, I am offering this workshop to help solution providers change their image, create programs that can be used for demand generation, and discover how to leverage online tools and asset owner focused messaging to reposition the company - all in one workhop.
The Experience
The goal of this one day workshop is to go from simply selling products and services, to positioning your company as the trusted advisor, unique in your offerings and able to advise at the buyer level. Our day will start by establishing a clear understanding of how the science of marketing works in this new world, how you can leverage online tools, and how to construct demand generation programs that are guarenteed to fill your pipeline. Here is a summary of what you will learn:
- Understanding why security and operational efficiency are still the two most effective motivators for buyers.
- Look at social media marketing tools that work and apply themto your business.
- Understand how compelling justification is created using marketing concepts
- Analyse your current messaging, discovering how to transform it online.
- Develop dynamic blog content that will attract new audiences
- Create materials for your next demand generation program or event
- Create a follow up process that will drive new business with shorter sales cycles
- Discover how to attract the right audiences to your events - online and live
- Develop email and other online marketing campaigns that work
- Learn the secrets of building your mailing list with qualified prospects
- Leave with a marketing plan that will build your business over the next 12 months
Whether you are trying to build your managed services business, selling consulting services, or working to maintain higher product margins, effective positioning and marketing are essential - this class is designed to do just that.
Here's What You'll Leave With...
You will leave this class with a new understanding of what it means to market effectively. You will also have a chance to actually build a program you can use tomorrow to drive new business opportunities. Too many companies have a marketing person that functions as a meeting planner and coordinator. Most don't have true marketing experience, and if they do, it's old school. Marketing is the right hand of sales, and every sales person, manager, and solution provider business owner must learn to market and position their offerings. Your business depends on it, and this workshop was created to quickly teach you how.
Schedule now
August 11, 2010; Charlotte NC (9:00 - 4:30). Breakfast and Lunch Provided
Early Registration Prices Apply through June 30, 2010. The first five registered will have the opportunity to join me for dinner the night before the event for some lively business discussion!
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